London Fashion Week AW18

I was invited by Bloome Magazine to shoot photography and video content at London Fashion Week.  I worked backstage at London Fashion Scout, covering catwalks and presentations of designers including Xu Zhi, Pam Hogg, Mimi Tran and others.

Friday 16th February began with a 9am start at the Xu Zhi presentation in Soho.  It was such a different work environment to what I'm used to, and the 20 minutes we had to shoot was ample time to get some good shots. 

 Xu Zhi Autumn/Winter collection 2018

Xu Zhi Autumn/Winter collection 2018

Next I headed to The Strand to shoot some street style.  Max and I saw some cool characters and snapped some shots. 

 

Max and I spent the afternoon shooting at London Fashion Scout, which would subsequently be my home for the next 48 hours.  We shot the Merit Award: Fortie Label catwalk, backstage for Pam Hogg, alongside Claire Tagg and Dee by Dalia.

 

SATURDAY 17.2.18

I spent most of Saturday shooting at London Fashion Scout, covering designers Cassey Gan, Maddie Williams, Susan Fang and Mimi Tran. Had some fun playing around with some portraits.