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London Fashion Week AW18

I was invited by Bloome Magazine to shoot photography and video content at London Fashion Week.  I worked backstage at London Fashion Scout, covering catwalks and presentations of designers including Xu Zhi, Pam Hogg, Mimi Tran and others.

Friday 16th February began with a 9am start at the Xu Zhi presentation in Soho.  It was such a different work environment to what I'm used to, and the 20 minutes we had to shoot was ample time to get some good shots. 

Xu Zhi Autumn/Winter collection 2018

Xu Zhi Autumn/Winter collection 2018

Next I headed to The Strand to shoot some street style.  Max and I saw some cool characters and snapped some shots. 

 

Max and I spent the afternoon shooting at London Fashion Scout, which would subsequently be my home for the next 48 hours.  We shot the Merit Award: Fortie Label catwalk, backstage for Pam Hogg, alongside Claire Tagg and Dee by Dalia.

 

SATURDAY 17.2.18

I spent most of Saturday shooting at London Fashion Scout, covering designers Cassey Gan, Maddie Williams, Susan Fang and Mimi Tran. Had some fun playing around with some portraits.

 

Jay WhiteheadLFW, Fashion Week, Fashion